We’ve all encountered misleading packaging, whether we realize it or not. But as a brand, you should avoid misleading packaging at all costs. Here’s what you need to know. Misleading packaging is packaging that intentionally or unintentionally misleads consumers. Misleading packaging can deceive consumers about a product’s quantity, size, shape, or content. If you’re not sure what the problem with deceptive packaging is, here are some reasons why it’s not a good idea to mislead consumers with deceptive packaging like Magnetic closure boxes.
Decreased Customer Satisfaction
Camouflaged packaging will almost certainly lead to a drop in customer satisfaction. If customers don’t get what they expect from the packaging, they won’t be satisfied with their purchase. Therefore, they are more likely to leave negative reviews about your product or brand.
Possible Legal Action
Not only that, but improper packaging can lead to legal action by unhappy customers. Take the recently exposed Pop-Tart lawsuit, for example.
Customers complained that the product name and packaging were misleading because the “Frosted Strawberry Toast Cake” contained “relatively high amounts of fruit ingredients other than strawberries,” such as pears and apples.
Of course, this is an extreme example, but the lawsuit is no joke, and every business must take it seriously.
What are Some Examples of Fake Packaging?
Here are some examples of the actual use of fake wrappers.
Inflatable Bag with Potato Chips
Perhaps the best example of misleading packaging is the dreaded inflated bag of chips. The actual number of chips is almost always disappointing when opening a bag of chips. Sometimes, the contents of the bag are less than half!
Toilet Paper Arithmetic
Another interesting aspect is the infamous “toilet paper math” found on toilet paper packaging. You’re probably familiar with those interesting and confusing calculations: 12 extra-large rolls are 54 regular rolls, 30 plus even rolls are 68 regular rolls, 12 super extra-large rolls are 72 regular rolls, etc. Wait. But what exactly does this mean? Almost no one seems to know.
Quickly Empty Soap Bottles
Some soap makers trick their customers by making the opening of dishwasher soap bottles larger. When you open a bottle of dishwasher soap, you expect a slow flow of soap. However, some soap makers try to get consumers to use their products faster by emptying the bottle as quickly as possible. For this reason, the opening at the top of the bottle only needs to be slightly wider.
This type of packaging is hard to spot at first glance, but comparing the two bottles side-by-side can tell the difference.
Four Ways to Avoid Misleading Packaging
The good news, however, is that misleading packaging can be avoided entirely by following these concise and helpful packaging tips.
Use an Appropriate Size Packing Material
First, the packaging must have the right size. One of the ways to achieve this is to use custom packaging where you can choose the size that fits your product perfectly.
For example, a custom packaging supplier can produce custom boxes based on the desired interior length, width and height (rounded up to 1/4 inch).
Use Real Images
Realistic images should also be used on the packaging. We all have the experience of eating at fast food restaurants, the food shown on the advertisements and menus is good, but when we order, we get something that is not appetizing. The same applies to product packaging; accurate and realistic images should be used instead of exaggerated photos.
Make the Packaging Original
Another potentially tricky issue is that one brand intentionally designs its packaging to be the same as another. It is done to deceive consumers into believing they buy one brand when they buy another.
So, it’s perfectly acceptable to take inspiration from other brands’ packaging, but make sure the packaging is original and allows consumers to differentiate it from other brands’ products.
The Package Should Contain Accurate Information
Last but not least, the packaging should contain accurate information that does not mislead consumers about the product’s material, location and quantity.
What Information Should be Included on the Packaging?
Therefore, one of the best ways to avoid misleading packaging is to include accurate and relevant information on the packaging to guide consumers through the buying process. Here are some of the most important things that must be included in the package
The brand name should always be included on the packaging. Preferably front and center. This way, consumers will instantly know who your brand is. This way, consumers instantly know who is selling the product and can make purchasing decisions based on their brand perception.
Custom Packaging should always include product details. For example, the product’s size, weight, content, origin, ingredients, nutritional value, etc. may be included.
After all, the packaging is how you understand it, and by partnering with custom packaging suppliers, you can design accurate, informative, and unmistakable packaging.