Are you looking for a step-by-step search engine optimization SEO guide? We offer you a free tutorial with the most important SEO techniques so that your website appears as high as possible in the Google search results. Our SEO guide provides you with important know-how and best practices for a successful online business. If you need further support in addition to this guide, we are at your side with comprehensive services relating to SEO, online marketing, and email marketing!
What is SEO and what do you need it for?
What is SEO and what do you need it for? Search engine optimization (SEO) is a way for your website to a relevant topic to place high up in the search results. The basis is a whole series of technical and content-related measures that are specified by the way the search engines work. The most important points include usability, short loading times, relevant, easily readable, and information-rich texts, images, and videos (content) as well as the use of relevant key terms (keywords) on your website. You can find out what to look out for in our instructions. If you have any questions about our SEO tutorial, we will be happy to help you with our know-how.
Instructions for modern search engine optimization
SEO measures basically work because Google and other search engines regularly visit your site and rate it. This results in the search result placement of your website. This is done automatically by so-called bots and with the help of algorithms and artificial intelligence.
The algorithms behind Google search have developed extensively in recent years. It used to be possible to use relatively simple tricks to achieve a good placement in Google search results on a specific topic. Today, search engine optimization for a website is more user-oriented. Today it is important to understand the intentions of the user and to deliver really appropriate, high-quality content and products. We will go into this in detail in our SEO tutorial and give you instructions for optimization.
SEO Tutorial: How beginners can optimize their website for search engines AND users
If a user searches for one or more terms, Google and other search engines automatically check how well your website fits and assign it a place in the search result accordingly. Since around 98 percent of Google users find what they are looking for on the first page, search engine optimization is both necessary and demanding. With our guide to search engine optimization you can optimize your website and rank well on your relevant topic. Because it is not rocket science to develop a good SEO strategy and land before other websites in Google search results.
In these free step-by-step instructions you will learn important basics, tricks and tips that you can put into practice. In addition to this SEO tutorial, we as the Hanover SEO Agency offer you a whole range of services relating to online marketing.
What are OffPage SEO and OnPage SEO?
One possible division of search engine optimization is the distinction between OnPage Optimization and Offpage Optimization. OnPage optimization takes place directly on the website. Offpage optimization means all measures that include other websites and social networks. In our step-by-step guide, we explain how you can optimize your website on and off-page.
Important information about OnPage optimization in our SEO guide
An essential part of SEO techniques for off-page optimization aims to accommodate so-called backlinks, i.e. links to your website on other websites. This process is also known as backlink building. However, caution is advised. Google rates the quality of links and penalizes websites that distribute their links sparingly on the Internet. Above all, you should avoid link networks and dubious link exchange offers. A good way of getting backlinks is with high-quality articles on popular blogs and posts on social networks. You can find out how to choose a good link text and the right attributes in step 5 of our step-by-step instructions.