Website redesigning is a hectic task in and of itself; therefore, there is an excellent chance of making possible mistakes. But when it comes to mistakes related to SEO, your website’s business goals might get impacted due to SEO disasters. So, you surely want to avoid these. Therefore, you need to set aside some budget for website redesigning services to ensure that you don’t succumb to SEO disasters while migrating or relaunching your website.
It is obvious that if someone is relaunching their website, they are indeed doing it for a solid reason, and it can be assumed that they are expecting some improvement on their business goals like better conversions, user experience, etc. To achieve these goals, one must prioritize SEO while redesigning the website. There are many website redesigning services available online to help you with this.
But before you plan to migrate your website, you must know what you are trying to achieve, and simultaneously you don’t want to lose the existing ranking and value that your website has achieved over time. Furthermore, as humans are losing our attention span with each passing day, it is vital to focus on making a website to catch people’s attention.
Here is a list of SEO mistakes you should avoid while redesigning your website:
Not focusing on SEO from the start:
Not considering SEO from the very beginning is perhaps the biggest mistake one could make. The SEO aspect often comes into the picture when the website is fully ready. People forget that the website design itself is a big part of SEO, and last-minute SEO changes related to design could prove costly to your business. So, always go for professional SEO services to avoid such issues.
Neglecting commonly searched keywords:
You need to pattern with Google to be successful with SEO. Use commonly used keywords and avoid overcrowding multiple keywords on a single page. Google can recognize the overcrowding, and you will lose credibility if you don’t avoid overcrowding. Instead, put the keywords more naturally.
Not having any goals for your website:
Website redesigning without goals could be a huge mess. You can’t measure where you are going. Work on personas for your ideal customers. Plan your website setup accordingly.
Not focusing on URL structure:
You need to work on your URL structure. Avoid using underscores (_) and use dashes (-) instead, as Google takes dashes as separators. Also, ensure that the URL is not lengthy, unaligned, and indecipherable. Ensure you get it all corrected during the redesign; otherwise, you prefer professional SEO service providers for the complete web revamping.
Not paying attention to responsive design:
Google prefers websites that are optimized for different devices like mobiles and tablets. In addition, a responsive website design delivers a great browsing experience to users. This also improves crawling efficiency, making it easy for Google to index more of the site’s content.
Avoiding audit of the existing site:
It is extremely important to audit the existing website before relaunching it so that you can know the state of your website (strengths and weaknesses). In addition, you must keep a record of essential metrics like the number of monthly visitors, indexed pages, competitor SEO analysis related to website design, etc. This will help you what area needs improvement.
Wrong choice of hosting service provider and Content Management System (CMS):
The right content management system is perhaps the most important factor for any website. You’ll have to weigh the cost, functionality, support, security, reliability, and speed depending on the scope of your new site. Also, choose a fast hosting service provider for faster website speed.
Not notifying Search Engines About Your Domain Change:
You must notify Google about the domain change to help it recognize that your website is no longer the same. Then, you can use the change of address tool in the search console to provide the update.
Not using Secure Sockets Layer (SSL)
SSL provides security to your website. Without safety, your website can be hacked, and search engines don’t index hacked websites. Webmasters take SSL as a hint that it is crucial for their users and their websites’ ability to rank.
Revamping your website can be exciting but challenging. Unfortunately, SEO mistakes can make the experience worse. Hence, this was our quick read for you to look for the above errors and avoid them at all costs. To make things easier, you can get the help of website redesign services to ensure these SEO mistakes do not occur.
Author Bio: – Rudra Kumar is an Assistant General Manager of search operations at Techmagnate with more than 10+ years of experience in search engine optimisation. He has helped many businesses in growing revenue via search engines of his strengths.