What are virtual fitting rooms and for what reason should retailers use them?

Shoppers can virtually take a stab at dress items or beauty items without truly contacting the item itself. Augmented reality (AR) or man-made reasoning (computer-based intelligence) technology places the item over live imaging of the customer, so they can check the size, style, and attack of an item they’re considering purchasing. The application was created to experience help customers virtually “take a stab at” clothing through a smartphone, an Augmented Reality. This is the way it works – shoppers choose a Hole style that they may be interested in buying. Next, they select one of five body types featured in the application so they can “take a stab at” the piece of dress from anywhere on a Google Tango-enabled device, and if they love it, they can get it online.


The fashion business has not generally been geared toward helping people understand how clothes will fit. The hole is committed to winning customer trust by consistently presenting and delivering items that make customers look and feel great and we are utilizing technology to get there.

Sounds astounding – how did Hole create this?


The DressingRoom by Hole application was created as a team with Avametric, an SF-based application developer, and Google. Google was an undeniable teammate for us on this project, as a longtime trendsetter in the Augmented Reality and mobile perception space. Also, Avametric is an early pioneer in the Augmented Reality space virtual fitting room. The technology they’ve created uses symbols to help people understand how items will fit without stepping foot in a dressing room, and that is exciting.


The hole has been dealing with the attack of our items to better match how customers are shaped instead of simply seeing “fit model” sizes. One of our first concerns is proceeding to improve our technical knowledge around how texture stretch, drape, and feel influence the sensation of fit. A ton of that customer data was inputted into the Avametric technology, backed by the Google Tango stage and ASUS hardware, to develop the DressingRoom by Hole pilot application we’re checking today out.


For what reason did hole decide to create this at this point?


The hole is committed to making it effortless for customers to look great and on-trend, while delivering items that fit, are flattering, and make you feel confident. We realize that consumer shopping behaviors continue to change at a fast pace, while technology continues to change how customers engage with brands, browse items, and shop. We believe that our customers should constantly be confident that the item they see will fit how they expect.


Technology gives customers incredible independence around the shopping experience and it’s our responsibility to continually explore new ways of making the shopping experience effortless and pursue arrangements that will enhance the customer experience. The DressingRoom by Hole pilot application is only one element of our longer-term strategic arrangement here.


When can customers attempt the application?


Right now, we are in the pilot phase with a proof of concept that we will continue to push forward. For those who have a Tango-enabled device, DressingRoom by Hole will be available toward the end of January. Meanwhile, we are proceeding to explore how the DressingRoom by Hole pilot application will work for customers and how working on the perusing and shopping experience can be used.


How do AR dressing rooms work?


They permit customers to take a stab at clothes without the need to genuinely wear or even touch them. Any potential client with a smartphone can take advantage of such an instrument. 


How it functions is quite simple.  In other words, the customer can see how any given cut, size, and style will look once they put it on.  They work on the same principle as AR applications.


Significance of virtual attempt ons in e-commerce


Having turned to online dress shopping, a large number of us found it challenging to decide which clothes and in what sizes would fit us best. Most online dress stores offer a size diagram or even a size guide, however, these are often either imprecise or the items essentially don’t match the given dimensions accurately enough.


Furthermore, it’s not generally easy to imagine how exactly a piece of the dress will look once you wear it.   It seems reasonable from the beginning, however, it creates an excessively exceptional yield rate, which can take off to a disturbing 70% for some categories. This thus fundamentally lowers the real sales edge on each item and in extreme cases makes the business unprofitable. Especially on the off chance that you offer free delivery.


How physical retailers can utilize virtual fitting rooms


As mentioned above, most stores that use this technology set up a large mirror which is a showcase screen  Virtual dressing. These are often referred to as savvy mirrors.


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