Why is Custom Packaging Important?

small custom boxes


Custom Packaging that matches the product you are selling perfectly first and foremost reduces the possibility of damage to your products, as mentioned.

The packaging for stock will always be slightly over-sized for the product you are selling which leaves plenty of room for it to be moved about during distribution and shipping processes.

It’s true that finding the right an appropriate packaging design that matches the product you are selling is similar to finding an ring on the market that fits your hand perfectly.

Small Custom Boxes gives you the chance to give your products more attention to detail and, in turn, that you treat your customers with extra respect as well!

By precisely measuring the dimensions of your boxes according to the size of your product and the structural design The product will be safe and secure and available for customers take pleasure in.

The design to your product’s packaging just the first step in how your the packaging you design protects your product.

The packaging materials you choose play an important role in protecting your product too!

The best thing about customized packaging is that you can control the materials you choose.

The options are endless.

  • Folding Carton
  • Corrugated
  • Rigid
  • Inserts

Although this might seem like an unending list at present however, these materials come with various choices of their own, giving you the ability to design packaging that is distinctive to your business.

The safety of your products is always the top priority when considering packaging solutions.

Standing Out From the Crowd

As we have discussed in detail the importance of differentiation in brands is a crucial element in this globalized market.

There are likely to be similar products available.

From a buyer’s point of point of view, there’s nothing different with your item and that of your competitor’s product as long as they are within the same packaging.

Imagine it this way: If you’re in the market to buy a cleaner for your windows you’ll go with the one that is the first to catch your attention because they all perform the same task regardless, isn’t it?

Customers are more likely to be attracted to products wrapped in a distinctive manner.

As per Packaging of the World 52 percent of customers say they are willing to pay more for items if they love the packaging.

Your packaging’s uniqueness does not just speak for your product , but also it also speaks for your brand.

The consumer is more aware and seek to establish an authentic connection to the brands they buy from.

70% of customers believe that they get their first impression of a brand solely on the packaging. So make it be counted!


Branding is an extremely important aspect of any business and your packaging should be not an exception.

Your packaging is your brand’s spokesperson, not just for the products you sell, but also for your company’s brand too.

It’s the reason why using custom packaging for your items is essential to establish an effective brand narrative as well as credibility and identity that is carried through all the channels of your business which includes;

  • Products
  • Packaging
  • Social Media platforms
  • E-commerce websites

In addition, separating yourself from the rest of your competition with customized packaging is essential to do, it is vital.

Based on Packaging of the World,, 63 percent of people agree that the packaging of their product is just as important as the product itself.

small custom boxes

However, what is the reason for this?

As we’ve discussed previously, consumers are looking to build a bond to the brands they buy from.

With customized packaging, you have the ability to develop a brand narrative that connects with your customers on a more personal level.

Since custom packaging provides virtually endless printing, you’ll be capable of enhancing the story of your brand in your packaging with aspects like

  • Typography
  • Artwork
  • QR Codes
  • Informative copy

Instead than treating it as “simply the box,” think of your packaging as a communication instrument.

The strengthening of your brand’s story will allow you to gain credibility and credibility as a business, which in turn improves sales and brand authority.

How Custom Packaging Benefits Products

Brand Awareness

The most well-known example of how packaging improves your product is brand recognition.

The packaging in which you place the product you sell is simplest and most effective way to showcase your product. You can use it as a method of marketing, and help increase brand recognition.

Not only are you able to provide relevant information about the product you sell, but also may also provide information about other products you provide

There are many competitors So you require customized packaging designed to showcase your brand.

Customized packaging lets you manage your brand’s image in accordance with the needs of your customers.

With social media becoming increasingly important in the process of gaining brand recognition with unique and appealing packaging can help you increase exposure for your business via platforms like Instagram.

Particularly for new customers Packaging is the first impression that they be given of your company.

The more distinctive your packaging is more likely that new customers will be able to post photos of their products in unboxing and that all starts with the packaging.

Making an Impression

From a perspective of marketing Custom packaging is among the primary methods of attracting the attention of customers.

The ability to tailor your packaging to the needs of your product instantly gives your product and brand a higher amount of credibility.

Making sure your packaging makes an impression that is memorable is crucial to gain new customers.

A study conducted nationwide through the Paper and Packaging Board and IPSOS in 2018 has revealed that 7 out of 10 consumers said that the design of their packaging influences their purchase choice.

Even though having a fantastic and efficient product is essential for a company’s success packaging will be the final step towards raising your brand’s profile and increasing its the trust of your customers.

With the variety of different brands and products available to customers have at their disposal, particularly with COVID-19 as well as the e-commerce marketplace growing exponentially, choices are almost limitless.

When potential clients are looking for their dull brown box in the common mailroom of the building, your package will be noticed and leave an immediate impression.

You are not only making the process of ordering/picking up easy and convenient You are also creating a loyal client base, without all the hassle and commotion of bricks and mortar.

How Custom Packaging Benefits Customers

Keep Customers Safe

While the primary purpose behind packaging is to ensure your product is safe. But it’s equally crucial to ensure that your customers are secure.

When transporting or shipping food items. It is standard practice to provide the most important information regarding your product , for example:

  • Best before dates
  • Ingredients
  • Allergens
  • Values of nutrition

In addition, for products that are not food-related it’s equally crucial to include the ingredients of your product as well as any harmful or toxic substances your product might include to ensure that the packaging is treated with care.

If your product contains any harmful or toxic ingredients including these ingredients. It could appear as if it could harm your brand’s image.

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